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Sweet Release the global Adult Business Marketing and Creative Media Agency united with Adult Industry Association on 10th September 2018, to support the mission and goals of the Association within the capacity of National Chapter Management for Australia and support members globally with their Adult Business marketing and publicity needs.


  • Make your brand known in the mainstream marketplaces with coverage in men’s publications and websites including Playboy/The Smoking Jacket, Hustler, Penthouse, Vice, etc.
  • Getting spokes models and company owners featured in AVN and/or XBIZ online, digital and print editions, along with other adult websites and publications
  • Acquiring adult and mainstream and interviews for company reps and spokes models
  • Four to six press releases each month
  • Helping companies with consumer-based and trade only shows, including Fetish Con, AVN, XBIZ, and Exxxotica: negotiating contacts, making a signing schedule, setting up interviews, getting materials printed (banners, photos), etc.
  • Doing special events/parties during AVN and other tradeshows
  • Finding events for you to sponsor and affordable advertising to promote your brand on fan/consumer sites
  • Making sure you’re entered for award nominations for all major award shows and creating award-winning campaigns once you’re nominated.


Members are entitled to a 30% discount on Adult Business Services from Sweet Release; as well as a $200 Voucher and a 20 Minute Consultation with one of the Sweet Release Marketing Experts. Email for more information.

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